The subject of marketing and branding your business or product is important when considering your whole business picture. Marketing and branding is an individual thing. What might be right for one business, may not be right for another. So doing the work to understand what you want to achieve with your marketing and how that relates to your business goals is a good way to start.

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Learning Outcomes

By the end of this online course you will have an understanding of:

  • What marketing, branding and product is
  • Your brand and what it says about your product
  • Marketing theory and why its relevant
  • The value of research
  • How to write a marketing plan
  • The role of a good website
  • The role of social media
  • Other promotional options
  • How to begin your marketing journey

Below you will see the course content. When you are ready, begin the course with the introduction. Once you have read through this click on mark complete to move to the next lesson.